![]() ![]() Sheena Iyengar, a professor at Columbia University and a leading expert on the theory of choice, led an experiment that showed consumers are more likely to take action if they are faced with few and simple options. There’s research that demonstrates the benefits of the KISS principle. The KISS principle’s simplified and direct communication methods enable productive work and more efficient problem-solving. While business tasks may seem overwhelming at the beginning stages, the KISS method reminds companies to look at the big picture, divide projects into smaller tasks and continue to do so until things can’t be broken down any further. ![]() Here are some of the benefits of applying the KISS principle at your business: Improves productivity and efficiency Johnson, aware that in battle there was no room for complications, told the designers to make equipment simple enough that the average soldier with basic training could fix it if needed. Kelly Johnson, a lead engineer at Lockheed Skunk Works, even applied the KISS method to military equipment designers. When you keep things simple, there is more emphasis on action, fewer opportunities for problematic complications and more creativity in work projects. Simplicity is one of them.” What are the benefits of KISS? As Ken Segall, Apple’s creative team leader, wrote in his book Think Simple: How Smart Leaders Defeat Complexity (Portfolio, 2016), “There were principles that Steve would never compromise. One company that’s famous for following the KISS principle is Apple. ![]()
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